The (New) Golden Rules of Web-Design Workshop
Following the conference theme (The Journey from Discovery to Advocacy), this workshop focuses on key user experience design guidelines that have evolved over time. In the early 1990’s, I (and others, including Jakob Nielsen, Ben Shneiderman, Apple, IBM and Microsoft) published books and articles describing “Golden Rules” of software interface design.
Over the past 15 years, these “universal” golden rules (and many variations) have been referenced and applied to the current state of software and web design. On Google, you will see over one million search results for “Golden Rules Web Design.”
This workshop describes the history of these critical golden rules. Key user experience guidelines and how they relate to today’s (and tomorrow’s) user experience with software and on the web are discussed in detail.
Workshop Outline:
- History of interface design “Golden Rules”
- “User in Control” web design guidelines
- “Reduce User’s Memory Load” web design guidelines
- “Make the Interface Consistent” web design guidelines
This workshop should be of interest to all conference attendees.

