Ronnie Battista :: User Experience Russia 2010

Ronnie Battista

Ronnie Battista has been working as an advocate for the voice of users for over 15 years. Early in his career as a Business Analyst, his project experiences highlighted a gap between what Business and IT groups were asking for and what the end users found usable and useful. It is at this junction of Business, IT and the user that Ronnie found his calling in Experience Design.

Ronnie is Executive Director, Account Strategy at MISI Company, where he leads the team responsible for Experience Design account management, growth and go-to-market strategy. He has co-conceived, developed and coined the term Strategic Experience Alignment, which is the alignment of all people and systems with the expereience you want your customers and employees to have in order to achieved strategic business objectives. Previously, Ronnie was Managing Director of the US office of Gextech, a Spanish gaming company, where he led global user experience research efforts for the organization. He was also Vice President of Online Customer Experience for D&B, where he led the UI development of D&B’s next-generation online product D&B interactive (DNBi) interface. Prior to D&B he was a Senior Manager at Accenture, where he built and led the User Experience Labs practice at Accenture’s Innovation Center in Murray Hill, NJ.

Ronnie has provided XD leadership and management to over 100 global clients, working across all major industries, communication channels and development phases for such diverse clients as AT&T, Verizon, AOL, Novartis, DTCC, Toyota, AstraZeneca, BOC gases, NBA, TimeWarner, AIG, British Airways, KPMG, MTV, Best Buy, Allstate, Comcast, IEEE, Wolters Kluwer, and the Metropolitan Museum of Art.

Ronnie received an MA with Distinction in Public Administration and Public Policy from University of York (UK) and a BA with Honors in Political Science and Philosophy from Rutgers University. Returning to his alma mater, Ronnie now teaches the Mini-Masters in User Experience Design certificate course at Rutgers University ( Ronnie was recently Chairperson and Program Committee Leader for NJ’s World Usability Day event ‘Innovation in Healthcare’ in November 2007. He is currently president of the Usability Professional Association’s New Jersey chapter ( In January 2010, Ronnie began serving on the Board of Directors for UPA International, leading the global Certification strategy.

Ronnie received a MA with Distinction in Public Administration and Public Policy from University of York (UK) and a BA with Honors in Political Science and Philosophy from Rutgers University. An avid traveler and lifelong resident of the Jersey Shore, he lives in Tinton Falls with his wife and 3 children.

Добро пожаловать в Будущее UX! (Welcome to the Future of UX – Get in the Big Picture)

The Usability and User Experience industry has a marketing problem. Many still consider our profession one that largely tests online interfaces, and conducts lab-based, qualitative customer-facing research. But our industry is changing rapidly, as are the channels, systems and services that we help design. In this presentation, Ronnie Battista will challenge all UX practitioners to push beyond what has traditionally been a ‘nice to have’, ‘bottom of the funnel’ discipline. We have reached a point in our evolution where what we as UX practitioners do translates to true competitive advantage and bottom line business results that have C-level attention. Crafting and managing effective cross channel experiences requires adherence to some guiding principles. Those principles include having a clear understanding of the experience you are trying to create, understanding the people you are creating the experience for (both customers AND employees), aligning your company’s processes and systems around the facilitation of that experience, and putting in place effective systems of governance, measurement and continuous improvement. In this interactive presentation, Ronnie will share some basic strategies for how to get you in the “Big Picture” discussions, by aligning the experiences that we help create to an organization’s business objectives.

Workshop :UX Show and Tell

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