Eric Reiss has been actively involved in the creation of menu-based programs, hypertext games, multimedia, and web projects for over 30 years. Following a long career as a copywriter for one of Europe’s leading business-to-business advertising agencies, he has worked almost exclusively with online communications since 2001. In mid-2006, he co-founded FatDUX, a user-experience design company with offices in Copenhagen, Los Angeles, Ottawa, and Zagreb.

In November, 2000, his book, Practical Information Architecture was published by Addison-Wesley. In 2002, it also became available in Japanese and Korean. He is also the author of Web Dogma ’06, which has since been translated to over a dozen languages.

In addition to his daily duties as CEO of the FatDUX Group in Copenhagen, Denmark, Eric Reiss serves as Chair of the European Information Architecture Summit, EuroIA and is on the Advisory Board of the Copenhagen Business School Department of Informatics, Kent State University, and the Romanian Information Architecture Association. Reiss is also Associate Professor of Usability and Design at the IE Business School in Madrid, Spain.

Killer content or content that kills?

Thanks to CMS, it’s easy to fill a web page with dynamic content. Web 2.0 techniques and technologies make it easy for users to add their own contributions. And graphic designers are constantly seeking new ways to differentiate their work. Yet the noisier our pages get, the more difficult it can be to spot the important information. Worse still, if the information surrounding the core content is irrelevant to the mission of the page and/or the goals of the user, inclusion may actually kill the user experience and undermine the business goals of the site owner. During this presentation, Eric will introduce the concepts of his Web Dogma, a generic set of non-technical best-practices created to help web professionals avoid “content that kills”.

Workshop “Writing for the Web”