Following the conference theme (The Journey from Discovery to Advocacy), this keynote presentation takes viewers on a journey through user experience design history. In the early 1990’s, I (and others, including Jakob Nielsen, Ben Shneiderman, Apple, IBM and Microsoft) published books describing “Golden Rules” of software interface design. These “universal” guidelines are organized into three major groups:

• Place users in control
• Reduce user’s memory load
• Make the interface consistent

Over the past 15 years,   these “universal” golden rules (and many variations) have been referenced and applied to the current state of software and web design. On Google, you will see over one million search results for “Golden Rules Web Design.”

This presentation highlights the key elements of user experience and usability “Golden Rules” and how these guidelines are still critical to today’s (and tomorrow’s) user experience with software and on the web. Tomorrow’s workshop goes into much greater detail on this topic.

This presentation (PDF, 1.9 Mb) should be of interest to all conference attendees.